ONS Data Discovery Alpha

  • Client: Office for National Statistics
  • Employer:Equal Experts
  • Date: 2017

The aim of this project was to enable users to customise and download data from the ONS website. Research showed that users are sometimes only interested in a small set of information held within large datasets.

It was an Alpha phase project and reviewed by Government Digital Services (GDS). Therefore, the emphasis of this project was to create lots of prototypes and test them with real users.

A key achievement of the project was that the work was published in the open and this included an end-to-end prototype.


  • User Experience Design
  • Rapid Prototyping (Sketch/InVision)
  • User Journey Mapping
  • Task Modelling
  • User Research