Neal is a senior UX professional with a passion for creating great work. He has over 20 years experience from both an agency and an in-house perspective. He is a rare talent who can combine a wide range of creative and technical skills with his ability to lead an end-to-end UX process.


Strategy and planning

  • Stakeholder workshops
  • Customer journey mapping
  • Experience vision
  • Requirements gathering
  • Ecosystem mapping
  • Service design


  • Lab, remote and A/B testing
  • Interviews and studies
  • Heuristic evaluation
  • Surveys and polls
  • Task analysis and task models
  • Accessibility audits


  • Interaction design
  • Information architecture
  • Rapid prototyping
  • Sketching and wireframing
  • Style guides and pattern libraries
  • Visual design

Tools and technical skills

  • Sketch and Craft
  • InVision and Marvel App
  • Adobe Creative Suite
  • Axure prototyping
  • Balsamiq wireframing
  • HTML and CSS prototyping


Office for National Statistics

Contract UX Designer

Nov 2016 to Apr 2017

This was a subcontractor role working for Equal Experts on a project for the ONS. The development team was a mix of ONS staff and colleagues from Equal Experts. The project successfully passed its Alpha phase assessment with GDS in March 2017.


Contract UX Designer

Jan 2016 to Nov 2016

ADP’s Bristol office is an R&D hub where the main focus of the work is developing HR and HCM web applications for the European and Middle East markets. This was an Agile environment and I worked with the Scrum teams to iterate and improve their products.


Senior Design Consultant

Aug 2015 to Jan 2016

Kagool are specialists in Sitecore and my role was to work with clients to ensure that they can use it to deliver effective customer experiences. This was a broad-ranging UX role where I was responsible for strategy, research, planning and design.


Senior UX/UI Designer

Feb 2015 to Aug 2015

I was hired by in Feb 2015 on a six month contract to turn Carfused into a live web site within a couple of months. Working closely with product owners and development teams, I defined the experience strategy and then led the design of the user interfaces from inception to delivery. Carfused was launched in May 2015.


Experience Planner

2013 to 2015

Working from both the Bristol and the London office, my responsibilities ranged from the development of site maps, personas, user journeys, wireframes and prototypes to running workshops and defining UX objectives. Clients included EE, Barclays, Post Office, Aviva, Ryanair and Sainsbury’s.


Lead Designer

1999 to 2013

As leader of the design team, my role was to ensure that all projects were designer to the highest standards. Working directly with clients, I led the design process from sitemaps and wireframes through to visual design and front-end coding. Key projects included several award-winning e-commerce and travel sector web sites.


Online Retail Awards

Online Retail Awards 2012

Online Retail Award of Commendation: Doves Farm
Category: Food, soft drinks and alcoholic drinks

Online Retail Awards

Online Retail Awards 2011

Winner - Prix d'OR award: Online Retail Site of the Year: Tŷ-Mawr
Winner - Green products category: Tŷ-Mawr

Good Communication Awards

Good Communication Awards 2009

Commended for IT Project Innovation Award for Conwy Council touchscreen project